Legal
Privacy Policy.
In short
- We collect what you send in a brief: your objectives, your challenge and goals, your name, your email, and your company if you add it.
- We use it to reply to you and to discuss possible work. Nothing else without asking you first.
- If no project follows, we delete it after 24 months.
- We never sell it. Google Analytics runs only if you accept analytics cookies, and Google’s advertising features are turned off.
- You can ask to see, correct, or delete your information at any time at magic@8unicorns.com.
Who we are
8Unicorns is a marketing agency based in Ontario, Canada. This policy explains how we handle personal information collected through 8unicorns.com and through emails you send us. We follow Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).
The person accountable for personal information at 8Unicorns can be reached at magic@8unicorns.com.
What we collect
When you send a brief
- the objectives you select
- your description of the core challenge and of what success looks like
- your name and email address
- your company name, if you add it
Please don’t include sensitive personal information in a brief, or business details you aren’t allowed to share.
When you email us
Your email address and anything you choose to include in your message.
When you visit the site
Our host, Netlify, automatically processes the technical information needed to deliver the site and keep it secure, such as your IP address, your browser type, the page requested, and the time of the request. We don’t use this information to identify you.
If you accept analytics cookies
Google Analytics records how you use the site: the pages you view and for how long, the site or link that brought you here, your device, browser, and screen size, your approximate location (country and city) worked out from your IP address, and whether you sent a brief, but never what the brief said. Google Analytics doesn’t store IP addresses.
How we use your information
We use it to:
- read and reply to your brief
- discuss, plan, and propose possible work with you
- keep a record of our conversation
- run the site and protect it against spam and abuse
- understand how visitors use the site so we can improve it, if you accept analytics cookies
We won’t use your information for any other purpose, such as marketing emails, without asking you first.
Your consent
By sending a brief or emailing us, you consent to us using your information as this policy describes. You can withdraw your consent at any time by emailing magic@8unicorns.com. We will then stop using your information and delete it, unless the law requires us to keep it.
Analytics cookies are a separate choice. You can accept or decline them in the banner, and change your mind at any time with Cookie settings at the bottom of every page.
Where it’s stored
Our service providers may store and process information in the United States and in other countries outside Canada. While it is there, it is subject to the laws of those countries and may be accessible to their courts, law enforcement, and national security authorities.
How long we keep it
If a brief doesn’t lead to a project, we keep it and our related emails for up to 24 months after our last contact with you, then delete them.
If you become a client, we keep your information while we work together, and afterwards only as long as we need it for legal, tax, and accounting purposes.
If you accept analytics cookies, Google Analytics keeps the detailed data about visits for 14 months, after which only combined reports remain.
Netlify keeps its technical server logs for a limited period under its own policies.
How we protect it
The site is served only over an encrypted connection (HTTPS), and access to briefs is limited to the people at 8Unicorns who need it to respond. No way of sending or storing information is perfectly secure, but we take reasonable steps to protect yours.
Your rights
You can ask us at any time to:
- tell you what personal information we hold about you and how we use it
- give you a copy of it
- correct anything that is inaccurate or incomplete
- delete it
- stop using it, by withdrawing your consent
Email magic@8unicorns.com. We will reply within 30 days, and we may need to confirm your identity first. If you live outside Canada, your local laws may give you further rights; tell us where you are and we will help.
If you’re not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada.
Children
This site is meant for businesses and is not directed at children. We don’t knowingly collect personal information from anyone under 16.
Other websites
Links from this site, including to Prism at prism.8unicorns.com, lead to websites with their own privacy policies. Please read those before sharing information there.
Changes to this policy
We may update this policy from time to time, and we will post the new version on this page. If a change affects how we use information you have already given us, we will ask for your consent first.
Contact
Questions or requests about privacy: magic@8unicorns.com.